Real Tests. Real Results.
Documented CRO engagements with measurable, verified outcomes.
Ecommerce
How reframing one word lifted appointment bookings by 18.1%
How a single copy change - adding "no-obligation" to every appointment CTA across the full customer journey - drove a statistically conclusive uplift in showroom lead generation for a high-consideration retail brand.
+18.1% · €1.8M
Read the case study How I measure and report results
Every result in these case studies reflects a statistically significant outcome. Tests run for a minimum of two business cycles to account for day-of-week effects. I document both winners and losers — because a well-documented failed test is as valuable as a win.
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